经典为锚、创新为帆，奔驰打造豪华品牌转型新范本

Core Insights - Mercedes-Benz showcased a strategic and innovative response to the automotive industry's transformation at the 2025 Guangzhou Auto Show, reinforcing its position as a leader in the luxury car market [1][7] - The company emphasized a dual approach of "forward-looking technology" and "mass production upgrades," addressing both technological capabilities and market demands [2] Product Strategy - The introduction of two significant concept cars highlighted Mercedes-Benz's technological prowess: the Mercedes-AMG GT XX concept car features over 1000 kW peak power and a top speed of 360 km/h, while the Vision Iconic concept car merges classic design with modern technology [2] - Core models were updated to meet the evolving demands of Chinese consumers, with features like the M254 2.0T engine and advanced safety standards, ensuring a balance of performance and comfort [3] SUV Differentiation - The SUV lineup was strategically positioned with unique offerings: the GLB SUV introduced a classic edition for sportiness, the GLC SUV added a classic version for more choices, and the GLS SUV enhanced its features with intelligent navigation assistance [4] Brand Experience and Marketing - Mercedes-Benz extended its brand experience through engaging marketing strategies, such as the "Star Motion City Party" in Guangzhou, which combined product highlights with immersive experiences [5] - The company also participated in the "1000 Miglia Classic Car Carnival," showcasing its historical models to connect with consumers on a cultural level [5] Corporate Social Responsibility - Mercedes-Benz maintained its commitment to social responsibility through the Star Wish Foundation, investing over 360 million yuan in various projects that benefit over 100 million people [6][7] - The foundation's recent collaboration with the Sanjiangyuan National Park marks a significant step in supporting environmental initiatives in China [6] Conclusion - The 2025 Guangzhou Auto Show served as a platform for Mercedes-Benz to redefine the essence of luxury, balancing traditional values with innovative approaches, and providing a model for the industry's transition [7]