图数室丨一单600万起，华与华原来就靠这几招

Core Viewpoint - The marketing firm Hua Yu Hua is facing a significant brand trust crisis due to a public dispute with entrepreneur Luo Yonghao, which has raised questions about its professional integrity and reputation [2]. Group 1: Company Background - Hua Yu Hua was founded in July 2002 and has established itself as a prominent player in the advertising industry, known for creating "super symbols" [14]. - The company has a history of notable advertising campaigns and collaborations, including partnerships with major brands such as Xibei and various food and beverage companies [10][12]. Group 2: Recent Developments - On November 26, 2023, Luo Yonghao issued an ultimatum to Hua Yu Hua's founder, Hua Shan, demanding a public apology regarding comments about Xibei being "set up" [2]. - This incident marks the second confrontation between Hua Yu Hua and Luo Yonghao in three months, indicating escalating tensions and potential reputational damage for the firm [2]. Group 3: Financial Aspects - Hua Yu Hua's consulting services start at 6 million yuan per year, with significant contracts including a 60 million yuan brand consulting service for Xibei from 2013 to 2023 [12]. - The company has also faced financial challenges, with its publishing arm experiencing stagnant revenue growth [30]. Group 4: Educational Initiatives - Hua Yu Hua has established a business school and published various books on branding and marketing strategies, contributing to its reputation as a thought leader in the industry [18][33].