WANT WANT CHINA(HK:00151) Xin Lang Cai Jing·2025-11-28 07:15Core Viewpoint - The performance of China Wangwang Holdings Limited shows stagnation despite the evolving snack food industry, with a slight revenue increase but declines in profit margins and net income [1][2]. Financial Performance - For the first half of the fiscal year 2025, Wangwang reported revenue of 11.108 billion yuan, a year-on-year increase of 2.1%, but experienced declines in gross profit, operating profit, and net profit attributable to shareholders, which fell by 0.2%, 11%, and 7.8% respectively [1][2]. - The operating profit decreased to 2.261 billion yuan, while gross profit and net profit attributable to shareholders were 5.132 billion yuan and 1.717 billion yuan respectively [1]. Business Segmentation - The dairy and beverage segment accounted for approximately 53% of total revenue, while rice snacks and leisure food contributed about 46% [2]. - Revenue from the dairy and beverage segment was 5.941 billion yuan, down 1.1%, while revenue from rice snacks grew by 3.5% to 2.130 billion yuan, and leisure food revenue increased by 7.7% to 2.940 billion yuan [2]. Market Position and Challenges - Wangwang's flagship product, Wangzai Milk, has seen a decline in revenue, reflecting challenges in attracting younger consumers as the brand struggles with competition from healthier alternatives offered by major players like Yili and Mengniu [7][8]. - The company is attempting to innovate and expand into new markets, including launching low-GI snacks and entering the AD calcium milk segment, targeting younger demographics and children [7][8]. Management and Future Strategies - The next generation of Wangwang's leadership, including the founder's three sons, is actively involved in exploring new growth avenues and engaging with younger consumers through social media [4][9]. - Wangwang is also investing in new ventures, such as a themed hotel and a coffee brand, aiming to diversify its offerings and enhance brand appeal [10].