“马墩墩”首发上市 一年一度生肖版“墩墩”如约而至

Core Points - The "Ma Dun Dun" series was launched on November 28, celebrating the fourth anniversary of the Beijing Winter Olympics and incorporating elements of Chinese horse culture [2][6] - The product line includes approximately 20 items such as plush toys, blind boxes, keychains, badges, refrigerator magnets, and canvas bags [6][9] - The event attracted significant public interest, with consumers queuing to purchase the new products, including a notable presence of online shoppers using agents to buy on their behalf [6][9] Product Details - "Ma Dun Dun" is inspired by six legendary horses, reflecting the essence of Chinese equine culture [2] - The series is part of the ongoing "Dun Dun" product line, which has seen annual releases since the original "Bing Dun Dun" [9] - The launch event featured interactive elements, such as a wish tree at the China Unicom store, enhancing customer engagement [17][19]