Zheng Quan Shi Bao Wang·2025-11-28 08:29Core Perspective - The establishment of the "Happiness Station" by CITIC Bank's Shenzhen branch aims to enhance financial services for the community, particularly focusing on consumer rights protection and social responsibility [1][5]. Group 1: Services for the Elderly - The "Happiness Station" targets the financial service needs of the elderly, emphasizing "suitable, protective, and warm" services, supported by a comprehensive service mechanism [2]. - Facilities include convenient service cabinets, wheelchairs, and specially designed waiting areas, along with smart counters that assist elderly customers with larger font displays and one-on-one guidance [2]. - Health monitoring equipment, such as blood pressure monitors, is available, creating a "finance + health" service matrix [2]. Group 2: Community Convenience Services - The station operates under the principle of addressing small and practical matters, leveraging CITIC Bank's basic financial services to create a comprehensive community service network [4]. - It provides standardized services for outdoor workers, including hot water, seating, emergency medical kits, reading corners, and basic financial services [4]. - A 24-hour self-service area is available for cash deposits, withdrawals, and account inquiries, catering to the financial needs of outdoor laborers during non-working hours [4]. Group 3: Financial Education and Consumer Protection - The "Happiness Station" serves as a dual platform for consumer rights protection and business outreach, integrating financial education resources and business advantages [5]. - Regular financial education activities and community outreach programs are conducted to enhance fraud awareness and protect financial assets [5]. - The station collaborates with educational institutions to promote financial knowledge among students and offers financial service packages for small business owners [5]. Group 4: Future Development and Community Impact - The operation of the "Happiness Station" reflects a commitment to political and people-oriented financial work, transforming banking advantages into effective community services [5]. - CITIC Bank plans to optimize service offerings based on community needs, positioning the station as a benchmark for community service, a safeguard for financial security, and a link for community co-construction [5].