又一个重磅题材信号来了！

Core Viewpoint - The Mate80 series from a certain company has adopted a "quantity increase and price decrease" strategy, defying the trend of rising component prices in the smartphone industry, which has left competitors at a disadvantage [1][3][4]. Pricing Strategy - The Mate80 series has seen a price reduction of 800 yuan for the standard version, bringing it down to 4699 yuan, while the Pro and ProMax versions have decreased by 500 yuan [1]. - With additional e-commerce platform subsidies, the actual price drop could reach up to 1000 yuan [2]. Competitive Landscape - Competitors in the Android market were preparing for price increases due to rising costs of key components, such as a 30% increase in Qualcomm Snapdragon 8 chip prices and a 200% increase in DRAM memory prices over six months [2][6]. - The price reduction by the certain company has rendered similar models from competitors nearly incomparable, causing panic among rival brands [3][4]. Supply Chain Advantages - The Mate80 series boasts over 90% of its components sourced from domestic suppliers, which has allowed the company to maintain lower costs compared to competitors reliant on international supply chains [5][7]. - The self-developed Kirin 9030 chip significantly reduces external procurement costs, with internal costs potentially being half of the approximately 200 USD that competitors pay for flagship chips [5]. Market Impact - The goal for the Mate80 series is to achieve sales of over 20 million units, which would help expand the HarmonyOS ecosystem to 50 million devices, attracting more developers and enhancing the product ecosystem [5]. - The success of the Mate80 series could lead to market share loss for competitors who are heavily dependent on international supply chains [5][9]. Industry Trends - The smartphone market is currently in a phase of stock competition, with rising procurement costs leading to higher retail prices, which could hinder sales across the board [6][9]. - The certain company's ability to lower prices amidst rising costs indicates a shift in the industry, potentially forcing competitors to source components domestically to remain competitive [10][11]. Investment Opportunities - The situation presents significant investment opportunities in the domestic storage industry, which is likely to see growth due to increased demand from the certain company's success [12]. - Key players in the domestic storage supply chain, including equipment manufacturers and chip producers, are expected to benefit from this trend [12][13][14]. Conclusion - The Mate80's reverse pricing strategy signifies a shift towards "domestic substitution and ecological independence" in China's tech industry, presenting potential growth for investors focused on companies with strong technological barriers and solid performance [15].