聚焦中国品牌国际化发展 2025金砖品牌论坛在迪拜成功举办

Core Insights - The "2025 BRICS Brand Forum" successfully concluded in Dubai, focusing on the internationalization of Chinese brands and promoting deep communication between Chinese brands and those from BRICS countries and emerging markets [2][3][4]. Group 1: Event Overview - The forum was co-hosted by the China Advertising Association and Dubai's Jebel Ali Free Zone, aiming to create a high-level international exchange platform [2][3]. - Key figures, including Zhang Guohua, President of the China Advertising Association, and Anders Kron, Global Vice President of the Jebel Ali Free Zone, delivered speeches expressing hopes for brand cooperation and cross-cultural exchange among BRICS nations [6][7][8]. Group 2: Key Activities - The event featured a launch ceremony for the "Kunpeng Going Global Ecosystem" and a detailed explanation by Lu Wenlong, Executive Director of the International Communication Working Committee of the China Advertising Association [12][13]. - The forum also awarded the "2025 BRICS Brand Forum" annual honors to recognize industry influence and practical achievements [14]. - A strategic signing ceremony took place between Shaanxi Broadcasting Media Group and Dubai's Shangwu Club to promote deep cultural exchanges between China and the Arab world [15][16]. Group 3: Supporting Organizations - The forum was organized by several entities, including the International Communication Working Committee of the China Advertising Association, Shaanxi Broadcasting Media Group, and others, with support from various institutions such as CMG Middle East and Dubai Yiwu Commodity City [17][18].