中国清洁家电跨境销售额剧增 征服海外市场

Group 1 - The core viewpoint is that Chinese cleaning appliance brands are experiencing significant growth in overseas markets, with a reported 85% increase in sales on AliExpress from January 1 to November 20 this year [1] - During the overseas "Double Eleven" sales period, Shenzhen cleaning appliance brand ILIFE saw a 130% year-on-year sales increase on the platform, with total sales growth nearing three times over the past year, and annual sales in Poland exceeding 10 million USD [1] - The growth of Chinese cleaning appliances is attributed to breakthroughs in core technologies such as navigation algorithms and obstacle avoidance, leveraging a complete industrial chain advantage, and adopting a high cost-performance strategy, achieving 80%-90% performance of leading international brands at only 1/7 to 1/8 of their prices [1] Group 2 - The product strategy of "near performance, affordable price" is reshaping the global cleaning appliance market, with companies like Seauto and Anker successfully entering the European market with innovative products [2] - The industry is expected to see three major trends: continuous deepening of technological innovation, accelerated category expansion into outdoor cleaning, and a shift from OEM manufacturing to independent branding, showcasing China's "intelligent" manufacturing on the global stage [2] - Cross-border e-commerce platforms are providing strong support for Chinese brands, with AliExpress launching a "Super Brand Going Global" initiative in September 2025, resulting in a 70% year-on-year increase in the number of Chinese brands and over 500 brands doubling their sales in the first half of this year [2]