Guo Ji Jin Rong Bao·2025-11-28 09:11Core Insights - Li Auto reported a significant decline in gross margin, which was halved, leading to a net loss of 600 million yuan in Q3 [1] - The company faced substantial financial setbacks due to a MEGA recall, resulting in losses amounting to 1.1 billion yuan [1] - In response to these challenges, Li Auto's founder, Li Xiang, has initiated a "startup mode" to attempt to stabilize the company [1] Financial Performance - The gross margin for Li Auto was cut by 50%, indicating severe pressure on profitability [1] - The net loss for the third quarter reached 600 million yuan, highlighting the financial difficulties faced by the company [1] - The MEGA recall incurred a financial impact of 1.1 billion yuan, further exacerbating the company's losses [1] Strategic Response - Li Xiang has launched a "startup mode" aimed at revitalizing the company's operations and addressing the current financial challenges [1]