Core Insights - Sohu is planning to restart the procurement of American TV shows and movies to enhance the attractiveness of its "Attention Stream" product, despite challenges such as severe piracy and disproportionate investment returns [1][2] - The "Attention Stream" is positioned as a video social platform that supports various content formats, emphasizing real-person social distribution over algorithmic recommendations [1][2] Group 1: Strategic Focus - Sohu's founder, Zhang Chaoyang, highlighted that the "Attention Stream" is a strategic product for the company, aimed at transforming Sohu from a traditional internet media platform to a social platform [1] - The core concept of the "Attention Stream" is to facilitate social connections through video content, allowing users to engage with like-minded individuals [1] Group 2: Content Strategy - Sohu is increasing its investment in American content to enrich the ecosystem of the "Attention Stream," believing that high-quality licensed content can significantly boost user attraction [2] - The platform is also focusing on the vertical short drama segment, positioning itself as a "new force" in this area, while attracting numerous content providers [2] - Additionally, the "Attention Stream" is expanding into audio content, including audiobooks and audio dramas, to continuously enhance its content matrix [2]
张朝阳:加大美剧采购 丰富关注流内容生态