Sohu.com(US:SOHU) Jing Ji Wang·2025-11-28 09:30Core Viewpoint - Sohu's "Attention Flow" is a strategic product aimed at enhancing real human interaction in the age of AI, emphasizing the need for genuine emotional expression and communication [1]. Group 1: Business Strategy - Sohu Video's "Attention Flow" focuses on social distribution through real human interactions, allowing users to connect with like-minded individuals while consuming content [3]. - The platform is transitioning from a traditional internet media platform to a social platform, with "Attention Flow" leading this transformation [3]. - Sohu is increasing its procurement of American TV shows and movies to enrich the content ecosystem of "Attention Flow," despite challenges from pirated content [3]. Group 2: Content and User Engagement - "Attention Flow" supports various content formats, including short videos, mid-length videos, live broadcasts, and text, prioritizing human social distribution over algorithmic recommendations [3]. - The platform is positioned as a "new force" in the vertical short drama sector, attracting numerous content providers, with some vertical short dramas performing exceptionally well [3]. - "Attention Flow" is also expanding into audio books and audio dramas to enhance its content matrix [3]. Group 3: User Interaction and Community Building - Sohu emphasizes the importance of real social interactions, encouraging users to engage through sharing and commenting to boost visibility and support for content creators [5]. - The platform actively fosters community culture, particularly among younger demographics, with successful niche communities in areas like Hanfu, K-pop, and dance [5]. - Sohu organizes offline events to enhance user engagement and community bonding, such as the upcoming "Guofeng Festival" and dance competitions [5]. Group 4: Creator Opportunities - The platform encourages young individuals to become content creators, suggesting that they can develop a second career by sharing their skills and interests through video [5]. - Sohu's CEO actively participates in knowledge-based live streaming, demonstrating the platform's commitment to educational content and creator engagement [5]. - The company promotes diverse content creation, allowing individuals to leverage their unique talents, whether in audio narration or writing [5].