Core Insights - MINISO is experiencing a global trend of "interest consumption," transitioning from a focus on the mass market to high-potential consumer segments, appealing to families and a broader audience [1][2] - The company's transformation is driven by a "multi-IP matrix + multi-category quality products + immersive experience" ecosystem, establishing itself as a leading global IP operation platform [1] - MINISO has partnered with over 150 well-known IPs and successfully incubated its own IPs, creating a diverse IP matrix that caters to all age groups [1] Business Expansion - MINISO's operations now span 112 countries and regions, with over 8,000 stores, including flagship locations in major global shopping districts [2] - The introduction of MINISO LAND stores, designed as "immersive IP parks," has been successful, with the Shanghai MINISO LAND achieving over 100 million in sales within nine months [2] - The company aims to cultivate Chinese original IPs into globally influential brands, leveraging its global brand presence and store network [2]
名创优品发力海外“兴趣消费”市场 业务已覆盖全球112个国家和地区