东明农商银行多维度发力，全方位护航养老金融服务

Core Viewpoint - Dongming Rural Commercial Bank is committed to safeguarding the financial rights of the elderly, enhancing their sense of security and accessibility to financial services through diversified pension financial service initiatives [1] Group 1: Promotion of Financial Knowledge - The bank utilizes its branches as primary venues for promoting financial knowledge, engaging directly with elderly clients to educate them on account security and fraud prevention [2] - Staff members provide face-to-face communication to enhance the elderly's awareness of financial risks and their rights, using various promotional materials to facilitate understanding [2] - The bank organizes concentrated promotional activities to explain common forms of telecom fraud and preventive measures in simple language, helping elderly clients recognize and avoid financial risks [2] Group 2: Accessibility of Services - Recognizing the mobility challenges faced by elderly clients in rural areas, the bank conducts "Financial Knowledge Night School" sessions in villages to provide financial consulting services [3] - A specialized financial service team has been established to offer personalized services, including home visits, to assist elderly clients with their financial needs [3] - The bank has completed over 2,800 personalized service visits, effectively addressing the last-mile service challenges for elderly clients in rural areas [3] Group 3: Complaint Handling and Service Improvement - The bank emphasizes the importance of handling complaints from elderly clients by establishing a closed-loop management mechanism for complaints [4] - Staff analyze the root causes of complaints to improve internal processes and service quality, thereby enhancing customer satisfaction [4] - Future plans include continuous innovation in promotional methods and service offerings to better meet the financial needs of the elderly, positioning the bank as a reliable financial steward for this demographic [4]