Zhong Jin Zai Xian·2025-11-28 11:52Core Insights - The auction of three special edition Wuliangye zodiac wines on JD.com demonstrated the strong collectible status of these products, with final bids of 29,128 yuan, 10,185 yuan, and 9,971 yuan respectively, highlighting JD's robust supply chain capabilities in the rare collectibles market [1][3] Group 1: Auction Details - The Wuliangye zodiac wine is designed based on the legendary warhorse "Zhaoling Liujun," symbolizing its historical significance and craftsmanship, with each bottle uniquely numbered and crafted by artisans with nearly 20 years of experience [3] - The auction saw a total of 352 bids, indicating high consumer interest and engagement in collectible items [1][3] Group 2: Market Trends - The zodiac wine market is experiencing a surge in popularity, driven by auspicious meanings associated with the Year of the Horse, such as "one horse ahead" and "success at once" [6] - JD.com reported a significant increase in participation during the 2025 11.11 event, with over 40 million participants and a more than 13-fold increase in user engagement for core auction items [3] Group 3: JD Auction's Strategy - JD Auction has successfully hosted multiple high-end collectible events, showcasing a range of items from luxury pens to sports memorabilia, thus creating a new pathway for consumers to fulfill their collecting desires through professional bidding [4] - The platform's ability to attract rare collectibles and innovative auction formats has positioned it as a leader in the emerging auction market [3][4]