Di Yi Cai Jing·2025-11-28 12:00Core Insights - The profitability of major automotive companies is a focal point, particularly the per-vehicle profit, with luxury brands like Mercedes-Benz and Toyota leading the rankings [1][2] - The data indicates a shift in the narrative around electric vehicles, with companies like Seres and Tesla showing significant per-vehicle profits, challenging the notion that electric vehicles are unprofitable [1] Group 1: Profitability Rankings - Mercedes-Benz has the highest per-vehicle profit at approximately 24,000 yuan, followed by Toyota at 16,000 yuan, and Seres, a Chinese brand, at over 15,000 yuan, surpassing Tesla's profit of 14,000 yuan [1] - Among the 16 companies analyzed, only four have a per-vehicle profit exceeding 10,000 yuan, representing 25% of the sample [1] Group 2: Performance of Domestic and Foreign Brands - The "Big Three" private Chinese automakers, Great Wall, BYD, and Geely, have per-vehicle profits of 9,355 yuan, 7,157 yuan, and 6,041 yuan, respectively [2] - Xiaomi's automotive division reported a third-quarter operating profit of 700 million yuan with a delivery volume of 108,000 vehicles, showing significant improvement from a previous loss of 60,000 yuan per vehicle [2] Group 3: Challenges Faced by Multinational Companies - Volkswagen's net profit dropped by 61.5% year-on-year to 3.4 billion euros, with per-vehicle profit falling to around 4,000 euros due to various challenges including tariffs and restructuring [2] - Mercedes-Benz's net profit for the first three quarters was 3.878 billion euros, down from 7.806 billion euros the previous year, with a per-vehicle profit decline from 44,000 yuan to 24,000 yuan [2] Group 4: Losses in Certain Companies - NIO reported a cumulative loss of nearly 15.7 billion yuan in the first three quarters, with a per-vehicle loss exceeding 60,000 yuan, although there is an improvement trend compared to the previous year [3] - BAIC Blue Valley incurred a cumulative loss of over 3.4 billion yuan, with a per-vehicle loss exceeding 30,000 yuan, also showing signs of improvement [3]