深圳惠家保覆盖率偏低，普惠型家财险从小众到刚需还有多远

Core Insights - The recent fire incident in Hong Kong has raised public awareness regarding residential safety and the importance of household insurance, particularly home property insurance, which has been largely overlooked by the market [2][3] Group 1: Market Overview - Household property insurance currently holds a market share of approximately 1% in the insurance sector, indicating a relatively small overall size [2] - Despite the increasing risks from extreme weather, aging infrastructure, and high-density living, the coverage for household property losses remains inadequate, exposing significant protection gaps [2] Group 2: Policy and Product Development - A multi-tiered household property insurance system is being established in China, with initiatives such as the promotion of household property insurance for new citizens and the development of inclusive insurance products [3][4] - Recent products like "Rongjiabao" in Sichuan and "Hujia Bao" in Shanghai have been launched to provide comprehensive coverage for household property, personal liability, and accidental injuries [3][4] Group 3: Coverage and Claims Data - The "Shenzhen Huijia Bao" offers coverage for housing and interior property with limits of 1.5 million, 50,000, and 50,000 respectively, and has processed 280 claims with a total payout of 377,300 yuan as of October [4][5] - The household property insurance premium scale reached 16.524 billion yuan in the first half of the year, with a year-on-year growth of 11.46%, while total claims decreased by 6.23% [5] Group 4: Market Penetration and Challenges - The coverage rate for inclusive household property insurance remains low, with only 6.4% of eligible households in Shanghai covered by "Hujia Bao" and 6,000 households in Shenzhen covered by "Shenzhen Huijia Bao" [5] - The insurance penetration rate for household property insurance in China has remained below 10% for over a decade, indicating a lack of awareness and understanding among the general public [5][6] Group 5: Future Outlook - The household property insurance market in China is expected to grow rapidly, with suggestions for innovation in risk pricing models and the establishment of a more resilient insurance system supported by national policies [6][7] - Comparatively, the U.S. household property insurance market accounts for 15% of total property insurance premiums, highlighting a significant growth opportunity for China's market [6]