Why Gen Z Is Breaking the Mold on Holiday Spending by Choosing to Save

Why This Matters to You Gen Z's shift toward more cautious, value-focused spending could influence holiday sales, product availability, and pricing trends—affecting how all generations shop this season. Understanding these changes can help you plan your budget and make smarter gift-buying decisions. "Consumer sentiment in the U.S. remains cautious, with inflation continuing to dominate as the top concern for many households. Rising prices are prompting significant shifts in consumer behavior,†said Kari Alld ...