从“补充项”到“增长极” UGC模式搅动游戏产业格局

Core Insights - The UGC (User Generated Content) platform within the game "Peacekeeper Elite" has shown significant growth, with daily active users exceeding 33 million and over 150,000 gameplay options available, indicating a booming UGC sector in gaming [1][7] - UGC allows players to not only play but also create new gameplay experiences, transforming the traditional high-investment game development model into a more accessible and efficient one [1][5] Industry Trends - The UGC model is rapidly evolving from a supplementary aspect of the gaming industry to a new growth engine, driven by low entry barriers, platform support, and high revenue-sharing models [1][5] - The UGC platform has enabled small teams to generate substantial income, with one team reporting monthly earnings exceeding 20 million yuan from their game "Eat Dan Xiu Xian," which has accumulated over 13 million plays [2][4] Developer Insights - Small teams, often lacking significant capital or large-scale support, have successfully developed profitable UGC games, demonstrating the model's viability and replicability [4][5] - The revenue-sharing model is designed to be friendly to small and medium-sized teams, with higher profit-sharing ratios for lower revenue scales, gradually aligning with commercial game standards as income grows [5][6] Market Potential - The UGC gaming sector is expected to mirror the content and user growth seen in UGC short video platforms, with the potential for exponential increases in content creation and user engagement [7][8] - The integration of UGC into established games is anticipated to attract more developers, creating a "snowball effect" in the market [11][12] Competitive Landscape - Major gaming companies are increasingly incorporating UGC into their core strategies, with examples including the upcoming UGC ecosystem in "Battlefield 6" and the "Thousand Star Realm" UGC feature in "Genshin Impact" [10][11] - Despite the current blue ocean phase of the UGC market, increased competition is expected as more professional teams enter the space [12][13] Challenges and Considerations - While UGC presents opportunities, it also comes with challenges, including the need for developers to deeply understand user needs and market trends to create engaging content [13] - The success of UGC relies on the continuous innovation and creativity of game developers, as traditional game development and UGC are likely to coexist rather than compete [13]