Xin Lang Ke Ji·2025-11-28 13:43Core Viewpoint - Meituan reported a revenue of 95.5 billion RMB for Q3 2025, a 2.0% year-on-year increase, but incurred a net loss of 18.6 billion RMB compared to a net profit of 12.9 billion RMB in the same period of 2024 [1] Financial Performance - The adjusted net loss for Q3 2025 was 16 billion RMB, compared to a net profit of 12.8 billion RMB in Q3 2024 [1] - Despite the expectation of significant losses in Q4, the company believes that the losses in the delivery business have peaked in Q3 [5] - The company aims to maintain its market position while avoiding participation in price wars, focusing instead on service quality and operational efficiency [5][6] Industry Competition - The competitive landscape in the food delivery industry is characterized by a decline in subsidies following the peak in summer, particularly after the "Double Eleven" shopping festival [2] - Meituan's market share in high-value orders has rebounded, with over 66% market share for orders with a net unit price exceeding 15 RMB and about 70% for orders around 30 RMB [2] - The company emphasizes the importance of high-value orders and the loyalty of its core users, who exhibit higher consumption frequency compared to average consumers [3] Strategic Focus - Meituan is committed to enhancing user loyalty by providing high-quality services and a wide range of product options, while also ensuring fast and reliable delivery [4][6] - The company believes that the irrational competition in the food delivery industry will eventually transition to a more rational and mature phase, driven by innovation and service upgrades rather than aggressive subsidies [5] - The long-term goal remains to achieve an average of 100 million quality orders per day, leveraging operational efficiency to maintain industry-leading unit economics [6]