Rubrik and Ludacris Team Up with Thinkmojo in Hilarious New Ad, “Rewind It Back”

Core Insights - Rubrik has introduced a new capability called Rubrik Agent Rewind, which allows companies to monitor, control, and "rewind" unwanted actions of their AI agents [1] - The campaign for this new feature features the artist Ludacris, highlighting a creative approach to marketing [1] Company Overview - Rubrik is focusing on enhancing its AI capabilities by providing tools that allow users to manage AI agent behaviors effectively [1] - The collaboration with Thinkmojo and director Ron Small indicates a strategic partnership aimed at innovative marketing [1] Industry Context - The introduction of AI agents in companies is becoming more prevalent, leading to the need for tools that can manage and mitigate unintended actions [1] - The campaign reflects a growing trend in the tech industry to address concerns related to AI behavior and control [1]