李宇春带火西安小店，抖音生活服务“长安不夜城”解锁票根经济新玩法

Core Insights - The collaboration between Douyin Life Services and Li Yuchun's concert in Xi'an has successfully driven local business growth and brand exposure through innovative marketing strategies [1][3][4] Group 1: Marketing Activities - Douyin Life Services launched a series of marketing activities linked to Li Yuchun's concert, enhancing local merchants' brand visibility and sales [1][4] - The "Li Yuchun Xi'an Limited Peripheral Check-in Activity" attracted over 10,000 participants in three days, significantly increasing the mall's Douyin exposure by 264% and search frequency by 145% [3] Group 2: Sales Performance - The concert-related activities led to a remarkable increase in sales for local eateries, with Douyin group purchase sales rising by 20% for Ma Tian Xiao Chao and 157% for Shan Shi San [1][2] - The event transformed ordinary local shops into popular check-in spots, with videos of the experiences garnering over 2.46 million views [2][3] Group 3: Consumer Behavior - The concept of "ticket economy" is emerging, where concert tickets serve as gateways to diverse consumer experiences, linking entertainment with local consumption [4] - The number of off-site Douyin group purchase users in Xi'an has nearly doubled month-over-month, indicating a shift in consumer behavior towards integrated experiences [4]