Core Insights - Bawang Chaji (NASDAQ: CHA) reported a decline in GMV for Q3 2025, with a total of RMB 7.93 billion, down 4.4% from RMB 8.30 billion in Q3 2024 [1] - The company experienced a significant increase in overseas GMV, which reached RMB 300 million, reflecting a year-on-year growth of 75.3% [1] - The net profit for Q3 2025 was RMB 500 million, a decrease of approximately 23% compared to RMB 650 million in Q3 2024 [1] Financial Performance - Total GMV for the Greater China region was RMB 7.63 billion, down 6% from RMB 8.13 billion in the same quarter of 2024 [1] - The total number of global stores reached 7,338 as of September 30, 2025 [2] - The financial results indicate a slight decline in revenue while profit pressures are becoming more evident [2] Strategic Initiatives - The founder and CEO, Zhang Junjie, announced plans to enhance the product matrix and introduce a 4.0 menu in the upcoming quarters [2] - The company aims to explore new consumption scenarios and strengthen its specialty stores [2] - There is a focus on improving store utilization during breakfast and evening hours to enhance operational efficiency [2]
三季度利润下滑，霸王茶姬创始人称将拓展早餐、晚间时段场景