UBS Lifts Ferrari Price Target, Cites Strength in Long-Term Brand Strategy

Core Viewpoint - UBS has raised its price target on Ferrari to $563 from $554 while maintaining a Buy rating, highlighting Ferrari's conservative targets and disciplined pricing strategy compared to other luxury brands [1] Group 1: Financial Projections - UBS expects organic sales growth of 6% in the first half of 2026 and 10% in the second half, indicating a stronger performance in the latter part of the year [1] - The firm believes that 2026 could be a pivotal year for Ferrari, projecting mid-single-digit annual revenue growth and a 40% EBITDA margin by 2030 as realistic targets [2] Group 2: Market Positioning - Ferrari's shares are currently trading at about a 30% discount to RMS, positioned at the lower end of the stock's five-year valuation range, suggesting potential for a re-rating as investors anticipate a broader luxury market rebound [3] - Addressing investor concerns about the sustainability of Ferrari's business model could enhance its status as a compelling long-term growth story within the luxury sector [2]