Shoppers are underwhelmed by deals and crowds on Black Friday

Core Insights - Shoppers are feeling underwhelmed by Black Friday deals, with many noting fewer doorbuster deals and freebies compared to previous years [1][2][3] - Economic concerns such as a cooling job market, stagnant wages, and persistent inflation are impacting consumer sentiment as they enter the holiday shopping season [5][6] Retail Performance - Overall spending during the holiday season is expected to be on par with last year, but unit sales could decline by as much as 2.5%, indicating consumers are spending more but buying less [6] - US retailers typically generate 20% of their annual sales in November and December, but this year they face a more price-sensitive consumer base [7] Consumer Behavior - Shoppers are increasingly selective about their purchases, often opting to buy essentials rather than splurging on luxury items [7][12] - Lower-income consumers are pulling back on spending, contributing to a decline in consumer confidence [13] Promotions and Discounts - Some retailers are offering significant discounts, such as Walmart's 50% off on Vizio TVs and Target's promotions on various products [9][10] - Seasonal retail hiring is expected to be at its lowest level since 2009, which may affect customer service and shopping experience [8] Market Trends - The trend of Black Friday becoming less of a singular event is continuing, with more shoppers taking advantage of earlier sales and online promotions [15] - Tariffs are complicating discount strategies for some brands, making it harder to offer the traditional Black Friday deals [8][14]