BFH vs. AXP: Which Stock Is the Better Value Option?

Core Insights - The article compares Bread Financial Holdings (BFH) and American Express (AXP) to determine which stock is more attractive to value investors [1] Valuation Metrics - BFH has a Zacks Rank of 2 (Buy), indicating a more favorable earnings estimate revision activity compared to AXP, which has a Zacks Rank of 3 (Hold) [3] - BFH's forward P/E ratio is 6.65, significantly lower than AXP's forward P/E of 23.59, suggesting that BFH may be undervalued [5] - The PEG ratio for BFH is 0.43, while AXP's PEG ratio is 1.64, indicating that BFH has a better valuation relative to its expected earnings growth [5] - BFH's P/B ratio is 0.93, compared to AXP's P/B of 7.73, further supporting the notion that BFH is undervalued [6] - Based on these metrics, BFH holds a Value grade of A, while AXP has a Value grade of C, making BFH a more attractive option for value investors [6]