多地叫停网约车“一口价” 行业价格下滑待破局

Core Viewpoint - The rights and interests of ride-hailing drivers are increasingly under scrutiny, particularly regarding the "fixed price" model and its impact on driver income and market order [1][2][5]. Group 1: Fixed Price Model - The "fixed price" model, which provides consumers with price certainty, has received positive feedback from passengers but negative responses from drivers due to lower earnings and unpredictable operational conditions [3][4]. - Regulatory bodies have begun to implement measures to manage the "fixed price" model, requiring platforms to report low-price promotional activities and prohibiting operations below cost to maintain market order [4][5]. - Complaints from drivers indicate that the "fixed price" and "special offer" orders often lead to a situation where drivers earn less than their operational costs, contributing to a perception of unfair compensation [5][6]. Group 2: Price Decline Challenges - The controversy surrounding the "fixed price" model is linked to a general decline in fare prices, with drivers reporting that "fixed price" orders are often lower than those from dynamic pricing models [6][7]. - Factors contributing to the price decline include market saturation, increased driver supply, and the shift from a growth market to a mature market, leading to reduced subsidies from platforms [7][8]. - The competitive landscape is characterized by price wars, driven by the need for platforms to differentiate themselves in a limited growth environment, which has further exacerbated the issue of low pricing [7][8]. Group 3: Regulatory and Market Implications - The cancellation of the "fixed price" model may lead to short-term increases in travel costs and reduced order volumes for platforms, but it is expected to encourage a shift towards service quality competition in the long run [8]. - To address low-price competition, a multi-faceted approach is recommended, including establishing transparent pricing mechanisms, encouraging service innovation, and optimizing regulatory frameworks to support driver rights [8].