“马墩墩”如约而至 系列新品正式发售

Core Viewpoint - The launch of the "Ma Dun Dun" series products revives memories of the Beijing Winter Olympics and reflects the successful integration of Olympic cultural heritage with Chinese zodiac culture [1][3]. Group 1: Product Launch and Popularity - The "Ma Dun Dun" series was officially released on the 28th, attracting significant consumer interest, as evidenced by early morning queues at sales locations [1]. - The "Bing Dun Dun" mascot gained widespread popularity during the 2022 Beijing Winter Olympics, leading to a series of related products that have become cultural icons [3]. Group 2: Cultural Significance - The design of "Ma Dun Dun" draws inspiration from traditional Chinese horse culture, symbolizing auspiciousness and a spirit of progress [3][5]. - Unlike previous zodiac-themed products, "Ma Dun Dun" features a running posture, embodying themes of success and vitality, such as "thousands of horses galloping" and "success at first try" [5]. Group 3: Product Range and Availability - The "Ma Dun Dun" series includes approximately 20 different products, such as plush toys, ornaments, blind boxes, keychains, badges, and refrigerator magnets [6]. - Consumers can purchase these products through various online and offline platforms, including Wangfujing Gongmei Building, Beijing Olympic Museum, and China Unicom service centers [6].