Bei Jing Wan Bao·2025-11-29 01:13Core Insights - The traditional year-end shopping season in Europe and the US, marked by "Black Friday," is witnessing a significant participation of Chinese products, which are reshaping the global consumption landscape through technological empowerment and supply chain advantages [1][2] - Despite the growth in orders during this period, Chinese merchants face new challenges due to tariff adjustments and policies targeting Chinese goods and e-commerce platforms [2][4] - The shift from "cost-driven" to "technology and culture integration" in Chinese exports is accelerating, necessitating a multi-faceted approach to overcome challenges [1][13] Group 1: Market Dynamics - Amazon launched its "Black Friday" promotions on November 20, with other platforms like TikTok Shop and Temu also engaging in extensive sales activities [2] - Chinese exports, particularly in sectors like lithium batteries and AI toys, have seen significant growth, with sales to the US market increasing over 60% year-on-year [2][3] - The overall shipping volume from September to October increased by approximately 20% to 30% compared to the previous year, indicating a robust pre-holiday demand [2] Group 2: Pricing and Consumer Behavior - Chinese brands are prominently featured in European retail, with significant discounts on products such as Xiaomi phones and Haier refrigerators, showcasing competitive pricing strategies [3] - The new tariff policies in the EU and the UK are expected to impact pricing, with consumers expressing concerns over potential price increases in the future [4][5] - A survey indicated that 61% of consumers plan to increase their spending during "Black Friday," with an average budget of 312 euros, highlighting a strong consumer interest despite rising costs [6] Group 3: Regulatory Challenges - The EU's decision to eliminate the tax exemption for packages under 150 euros is seen as a direct challenge to Chinese e-commerce platforms, which have rapidly gained market share [4][7] - Similar tariff policies are being implemented in the UK and the US, with the aim of increasing tax revenue but potentially leading to higher prices for consumers [4][8] - Retailers are adjusting their promotional strategies in response to these tariffs, with some reducing the variety of discounted items and others eliminating uniform discounts altogether [4][9] Group 4: Future Trends - The transformation of Chinese exports is characterized by a shift towards high-tech and design-oriented products, moving away from basic consumer goods [12][13] - The future of Chinese exports is expected to focus on digitalization, sustainability, and service-oriented solutions, with emerging sectors like green energy and smart hardware showing high growth potential [13]