Adobe(US:ADBE) 智通财经网·2025-11-29 01:52Core Insights - Online sales in the U.S. on Black Friday reached $8.6 billion, a 9.4% increase from last year, driven by consumers preferring online shopping over in-store purchases [1] - Adobe Analytics predicts that total online sales for Black Friday will reach between $11.7 billion and $11.9 billion, setting a new record [1] - The holiday shopping season is expected to be more cautious due to economic concerns, with overall consumer spending projected to remain flat compared to last year [2] Group 1: Consumer Behavior - Consumers are facing economic challenges such as a cooling job market, stagnant wage growth, and persistent inflation, leading to a more cautious approach to spending [2] - Despite the economic headwinds, the overall consumer spending remains relatively stable, with high-income groups continuing to spend [3] - A significant portion of consumers plans to use Black Friday promotions to stock up on essential items rather than indulging in luxury purchases [3] Group 2: Retail Trends - The National Retail Federation forecasts a slight slowdown in holiday sales growth to 3.7%-4.2%, with total sales expected to exceed $1 trillion for the first time [5] - Retailers are competing for increasingly price-sensitive consumers, with many shoppers expressing concerns about rising prices due to tariffs [4] - The trend of consumers starting their holiday shopping earlier through promotions and online events has diminished the traditional significance of Black Friday [4]