AI漫剧何以成为资本新宠?
Zheng Quan Ri Bao Wang·2025-11-29 02:36

Core Insights - The AI comic drama market is rapidly growing, with expectations to exceed 20 billion yuan in 2025, driven by a compound annual growth rate of 83% in supply and a twelvefold increase in revenue [1][2] - Major companies like Tencent, Douyin, and Kuaishou are entering the competitive landscape, with Tencent launching new programs and offering high revenue-sharing incentives to attract content creators [2][3] - The reduction in production costs due to AI technology has made it easier for companies to create content, with costs dropping from 20,000-30,000 yuan per minute to 1,000-2,500 yuan, and production times reduced to 10-13 days [3] Industry Dynamics - The market is experiencing explosive growth as traditional short drama models reach saturation, prompting a shift towards more cost-effective AI comic dramas [2][3] - Companies with substantial IP resources, such as Tencent and Yuedong Group, are leveraging these assets to create and monetize AI comic dramas, providing a faster and cheaper path to visualizing IP [3] - The industry is currently facing challenges, including content homogenization and quality issues, as the influx of AI-generated content leads to many similar works [4] Future Outlook - The industry is expected to evolve through three stages: capacity explosion, content refinement, and IP development, with a focus on producing high-quality comic dramas that can potentially create original IPs and expand internationally [4]