中山佳能打印机工厂停产 中国打印机市场竞争加剧

Core Viewpoint - Canon's printer factory in Zhongshan has ceased operations as of November 21 due to intensified market competition, the rise of domestic brands, the trend towards paperless offices, and strategic adjustments by Canon [1][2][5] Company Summary - Canon (Zhongshan) Office Equipment Co., Ltd. was established in June 2001 and is a major producer of laser printers, having produced a cumulative total of 110 million units by April 2022, with an industrial output value of nearly 3.2 billion yuan in 2022 [3] - The factory's workforce has been declining, with employee numbers dropping from 3,372 in 2022 to approximately 1,400 by September 2025, indicating ongoing operational challenges [3] - Canon's 2024 financial outlook suggests a continued slowdown in the Chinese and European markets, with expectations of slight sales contractions in both inkjet and laser printer segments [3] Industry Summary - The laser printer market in China is experiencing significant changes, particularly in the low-end segment where domestic brands like Bentu and Lenovo are gaining market share, with domestic A4 laser printer market share rising from 16% in 2010 to 42% in 2024 [2][5] - IDC forecasts a decline in shipments of A4 laser printing devices by 5% and A3 devices by 10% in the first half of 2025, reflecting the shrinking market [2] - The shift towards paperless offices, driven by the adoption of digital platforms like WeChat Work and DingTalk, is contributing to the decline in printing demand, posing challenges for traditional printer manufacturers [6][7]