中东家电电子展举行 多维度展现“中国智造”硬实力

Core Insights - The second Middle East Home Appliances and Electronics Exhibition is taking place in Dubai, focusing on the trends of green and smart home appliances, attracting numerous domestic and international companies and professional buyers [1] - The exhibition showcases the latest products from hundreds of Chinese companies, highlighting innovations in AI-driven smart home ecosystems, energy-efficient appliances, 5G+IoT applications, and new energy technology solutions [1] - The Middle East home appliance market is projected to grow at least 10% annually, driven by urbanization and increasing consumer purchasing power, providing new growth opportunities for Chinese home appliance exports [1] Industry Trends - The UAE's foreign trade sector is witnessing significant growth, with Chinese products performing exceptionally well in terms of consumer preference and after-sales service [3] - Over the past five years, the bilateral trade of electromechanical products between China and the UAE has doubled, with notable growth in automotive, electronic consumer goods, and home appliances [3] - In the first quarter of this year, China's total home appliance exports to the Middle East reached $41.4 billion, accounting for over one-third of last year's total home appliance exports [3] Company Strategies - Chinese exhibitors are establishing R&D centers in the Middle East, with a focus on understanding local market needs and developing targeted products [5] - Companies emphasize the importance of local market understanding and tailored product development to meet specific regional demands [7] - Experts suggest that enhancing cultural connections and localizing marketing strategies can significantly boost the growth potential of Chinese brands in the Middle East [9]