从交通枢纽到城市节点：西部机场集团重新定义机场生态

Core Viewpoint - The "Air Silk Road" International Cooperation Summit highlighted the transformation of airports from single-function transport hubs to multi-functional urban nodes, with a focus on enhancing passenger experience and commercial opportunities [3]. Group 1: Company Overview - Western Airport Group (Xi'an) is the second-largest cross-regional airport group in China, operating major airports in Shaanxi, Ningxia, and Qinghai provinces, and managing 18 branch airports [3]. - The group anticipates a passenger volume of 47.03 million in 2024, ranking it 11th nationally [3]. Group 2: Airport Transformation - The concept of transforming airports into comprehensive service complexes aims to convert passenger "flow" into "stay," encouraging longer visits and increased spending [3]. - Airports are recognized as unique commercial environments, benefiting from mandatory passenger presence and defined processes, which create natural foot traffic [4]. Group 3: Commercial Strategy - Western Airport Group employs a differentiated commercial layout strategy based on passenger needs, with each airport's commercial offerings tailored to its specific customer demographics [5]. - The T5 terminal at Xi'an Xianyang International Airport has moved away from traditional luxury brand-focused models, instead introducing innovative brands and a diverse range of dining options [5]. - Cultural elements have been integrated into the airport environment, exemplified by the establishment of the Western Airport Museum, enhancing passenger experience and creating competitive differentiation [5].