【晶采观察·解码“十四五”】万亿冰雪经济“上新”！“冷”资源激活“热”动能

Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan in 2023, marking it as a new driving force in the economy [2] - The successful bid for the 2027 Winter Universiade in Changchun is expected to significantly boost the local ice and snow economy [2] - The integration of "ice and snow+" diverse business models is creating immersive experiences, combining ice sports with cultural tourism [2] Industry Development - The ice and snow industry is breaking regional limitations, with over 70% of ice tourism product bookings coming from southern tourists, indicating a shift towards a nationwide consumption trend [3] - New policies are being introduced to enhance the supply-demand match in consumer goods, promoting the development of leisure and sports products, particularly in the ice and snow sector [3] - There is a growing demand for lightweight and high-safety ice sports equipment, necessitating improvements in both the quality and quantity of supply in ice venues and product systems [3] Technological Advancements - Since the 14th Five-Year Plan, the ice and snow industry has established a comprehensive value chain, including equipment manufacturing, event operation, and tourism [4] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice sports equipment, enhancing user experiences [4] - The focus has shifted from hardware competition to a comprehensive evaluation of soft power, emphasizing service upgrades across the entire customer journey in ice tourism [4]