一线见闻丨从“流量”到“留量” 服务区的“进阶之路”

Core Viewpoint - The article emphasizes the transformation of service areas in Guizhou from simple rest stops to multi-functional consumer spaces, driven by the need to boost consumption and enhance visitor experiences [2][4][12]. Group 1: Transformation of Service Areas - The "Sky Bridge" service area has evolved from merely providing parking and refueling to becoming a tourist destination with diverse offerings such as hotels and children's playgrounds [6][10]. - The service area has successfully attracted visitors despite being in the off-peak tourist season, indicating its appeal as a scenic spot [2][4]. - New facilities like cliffside hotels and RV camps have been established, leveraging the nearby "China Sky Eye" for astronomy-themed experiences [8][12]. Group 2: Economic Impact and Visitor Engagement - In the first ten months of the year, the service area recorded approximately 300,000 vehicle entries and welcomed 1.03 million visitors, generating direct economic benefits of 11.4 million yuan [14]. - The average visitor stay has increased from under an hour to over two hours, with some RV users staying for several days to a month [14]. - The service area has implemented various themed surveys to gather visitor feedback, leading to improved services and diversified offerings [12][14]. Group 3: Community and Regional Development - The service area has positively impacted surrounding villages by facilitating the sale of local agricultural products, contributing over 5.6 million yuan in sales [21][23]. - Local farmers have reported increased incomes due to direct sales opportunities at the service area, with average incomes rising from 10,577 yuan to 16,921 yuan over five years [21][23]. - The service area is seen as a catalyst for regional economic development, linking tourism, commerce, and culture through the "road economy" model [17][25]. Group 4: Future Development Plans - The service area plans to continue enhancing its offerings by introducing themed tourism routes and promotional packages that combine accommodation and local experiences [16][25]. - There is a focus on integrating health and wellness services, as well as leveraging digital technologies to improve visitor experiences [29][31]. - The ongoing upgrades and transformations of service areas across the country are part of a broader initiative to enhance service quality and diversify offerings in line with national development goals [27].