EMEI SHAN(SZ:000888) Zhong Zheng Wang·2025-11-29 08:34Group 1 - The core idea of the news is that Emei Mountain A is launching a shareholder return activity in 2025 to enhance shareholder engagement and showcase its cultural and ecological tourism resources [1] - The shareholder return activity will take place from December 1, 2025, to January 31, 2026, excluding national holidays, and is open to individual shareholders holding 500 shares or more, as well as representatives from corporate shareholders [1] - The activity will offer various benefits including tickets, cable cars, hotels, hot springs, skiing, tea, and cultural products [1] Group 2 - Emei Mountain A is focusing on the integration of culture and tourism, infrastructure upgrades, and digital transformation to elevate its status from a traditional scenic area to a world-class tourism benchmark [2] - The company aims to diversify its revenue streams beyond traditional ticket and cable car sales by implementing an integrated marketing and cross-industry approach [2] - Emei Mountain A is expanding its business segments to include ticket sales, cable cars, hotels, tea, big data operations, cultural media, and travel agencies, transitioning to a diversified industry development model [2] Group 3 - To achieve its goal of becoming a globally renowned tourist destination, Emei Mountain A is investing over hundreds of millions in hardware upgrades through the "Three Stations and One Road" project [3] - The project includes the construction of three major stations and the completion of the scenic section of the Sichuan Zero Road, facilitating closed-loop tourism traffic [3] - Emei Mountain A has been advancing its digital transformation for over 20 years and is now entering a new phase of deep integration with AI, achieving a collaborative upgrade across multiple dimensions [3]