热度之后，如何让“网红”变“长红”？

Core Insights - The emergence of "internet celebrity photo spots" in Wuhan reflects a growing trend where urban aesthetics and cultural experiences are being commodified for social media engagement [1][6] - The challenge for the city is to transform temporary "traffic" into lasting "retention" by enhancing cultural depth and urban governance [1][6] Group 1: Urban Aesthetics and Cultural Trends - The popularity of "internet celebrity photo spots" has led to a surge in visitors, with locations like the "manga street" in Wuchang District attracting long queues [2][3] - There is a growing concern about aesthetic homogenization and "visual involution," as similar photo compositions and filters dominate social media, diluting the uniqueness of urban landscapes [5][6] - Experts suggest that while the "photo craze" presents opportunities for urban development, it must be supported by cultural substance to avoid aesthetic fatigue [6][11] Group 2: Urban Management and Visitor Experience - Effective urban management is crucial as the influx of tourists can disrupt local life, necessitating a balance between visitor rights and residents' quality of life [10][11] - Initiatives such as clearly demarcated tourist and commercial photography zones have been implemented to minimize conflicts between tourists and local residents [7][9] - The introduction of dynamic scene management, where cultural narratives are integrated into tourist experiences, is seen as a way to enhance visitor engagement and understanding of the city [12][16] Group 3: Cultural Engagement and Storytelling - There is a shift towards encouraging visitors to engage with the city's cultural narratives rather than merely capturing standard photos, as seen in initiatives at historical sites [12][15] - The promotion of local stories and experiences through creative content is essential for transforming the city's image from mere visual symbols to cultural identities [16] - The call for policies that support quality content creation reflects a broader strategy to enhance cultural tourism and deepen visitor connections with the city [16]