FC Barcelona Faces Backlash Over Sponsorship with Obscure Crypto Firm

FC Barcelona has drawn sharp criticism after signing a three-year sponsorship agreement with Zero-Knowledge Proof (ZKP), a “little-known” blockchain startup registered in Samoa that had only dozens of social media followers when the deal was announced. As first reported by the FT, the partnership has sparked accusations that the club is desperately chasing revenue while potentially exposing fans to financial risks through a company that offers minimal transparency into its operations or leadership. The C ...