年末揽储旺季之际 部分中小银行竟“不玩了”？

Core Viewpoint - Blue Ocean Bank has marked all its deposit products as "sold out" during the year-end deposit gathering season, a rare occurrence in the industry [1][9]. Group 1: Deposit Products Status - All deposit products of Blue Ocean Bank, including various term deposits, are currently showing as "sold out" on their mobile banking app [1][3]. - The bank's customer service confirmed that the subscription quotas for term deposits have been full for several months, particularly for 3-year and 5-year deposits [3][4]. - A specific product named "Blue Baby," which offers terms from 3 months to 2 years, also shows as "sold out" despite being highlighted for potential availability [4]. Group 2: Interest Rate Adjustments - Blue Ocean Bank has frequently lowered its deposit interest rates, with eight rate cuts occurring in the first half of the year alone [7]. - Recent adjustments have seen rates for certain products drop significantly, such as the "Blue Baby B7 Days" product, which was reduced from 2.4% to 2.2% [7]. Group 3: Market Context and Implications - The unusual "sold out" status of deposit products is interpreted as a strategy to reduce high-cost liabilities rather than a response to increased deposit demand [9][10]. - The bank is facing challenges with declining revenue and net profit, with reported figures showing a 39.42% decrease in revenue and a 47.86% drop in net profit year-on-year [9]. - The net interest margin has also decreased to 2.35%, down 1.99 percentage points from the previous year, indicating pressure on profitability [9]. Group 4: Industry Trends - Other small and medium-sized banks are also withdrawing long-term deposit products, reflecting a broader trend in the banking sector [10][11]. - Analysts suggest that the high interest rates on long-term deposits are unsustainable in the current economic environment, leading banks to pause deposit gathering to manage costs [11].