从“一场婚礼”到“一张蓝图”,禅城甜蜜经济的幸福跃迁之旅
Nan Fang Du Shi Bao·2025-11-29 12:28

Core Insights - The article discusses the launch of the "Sweet Economy High-Quality Development Action Plan" in the Chancheng District of Foshan, which aims to transform the local economy by focusing on the wedding industry and related sectors [1][3][4]. Group 1: Economic Transformation - The "Sweet Economy" has evolved from a concept to a comprehensive industry covering seven sectors, including photography, jewelry, and catering, within two years [3][4]. - By 2024, the number of "Four Up" enterprises in the sweet economy is expected to exceed 400, generating over 15 billion yuan in annual revenue, with the Zhumiao Street contributing significantly [5][6]. Group 2: Cultural Integration - The sweet economy is deeply rooted in the rich cultural heritage of the Lingnan region, with historical elements like the "Kuai Zi Road" symbolizing auspiciousness and traditional wedding customs [4][5]. - The plan emphasizes the integration of culture and industry, aiming to create a "no-wall" sweet museum that enhances the city's romantic atmosphere [6][8]. Group 3: Development Goals - The action plan outlines a vision for 2027, targeting the establishment of over 10 sweet landmark scenes, attracting more than 30 well-known flagship stores, and achieving an industry scale exceeding 20 billion yuan [8][9]. - The plan includes initiatives to enhance public art installations and develop themed wedding routes to promote local tourism and cultural experiences [8][10]. Group 4: Business Strategy - The district aims to attract over 200 core enterprises in the sweet industry by 2027, focusing on high-end brands and innovative business models [9][10]. - The strategy includes creating a diverse supply chain that meets emotional consumption needs, such as offering one-stop service packages for weddings and related events [10][11]. Group 5: Community Engagement - The revitalization of Kuai Zi Road is a key focus, transforming it into a demonstration area for the sweet economy while maintaining cultural roots [11][13]. - The initiative seeks to engage local youth and entrepreneurs as "city partners" to foster sustainable development and cultural vibrancy in the area [13][14].