U.S. consumers spent $11.8 billion on Black Friday, says Adobe Analytics

Core Insights - American shoppers spent a record $11.8 billion online on Black Friday, marking a 9.1% increase from the previous year [1] Spending Trends - The online spending on Black Friday reached an all-time high of $11.8 billion [1] - This represents a significant growth of 9.1% compared to last year's figures [1]