Mei Ri Jing Ji Xin Wen·2025-11-29 13:58Core Viewpoint - Bosideng, a leading down jacket brand, reported a mid-term performance for the six months ending September 30, 2025, showing revenue growth and record net profit, despite challenges faced by its subsidiary brand Xuezhongfei [1][2] Group 1: Financial Performance - Bosideng achieved revenue of 8.928 billion yuan, a year-on-year increase of 1.4% [1] - The net profit reached 1.201 billion yuan, reflecting a 5.2% year-on-year growth, marking a historical high for the same period in recent years [1] - Revenue from the main business, "branded down jackets," increased by 8.3% to 6.568 billion yuan [1] Group 2: Revenue Breakdown - Self-operated channel revenue grew by 6.6% to 2.411 billion yuan [1] - Wholesale channel revenue rose by 7.9% to 3.701 billion yuan [1] - Revenue from the subsidiary brand Xuezhongfei declined by 3.2% to 378 million yuan [1] Group 3: Market Position and Strategy - Xuezhongfei's recent collaboration with Adidas has highlighted the manufacturing capabilities of domestic brands, indicating a shift in consumer preference towards local products [1] - Bosideng's Executive Director and CEO, Mei Dong, stated that Xuezhongfei has transitioned from negative to positive growth in sales during October and November, with a year-on-year increase of approximately 20% [1] - The company plans to continue investing resources into Xuezhongfei, focusing on brand marketing and product development [2]