Mei Ri Jing Ji Xin Wen·2025-11-29 16:11Core Viewpoint - "Zootopia 2" has become a significant box office success, reviving the cinema atmosphere reminiscent of the Spring Festival period, with theaters experiencing high attendance and demand for tickets [1][3]. Box Office Performance - On November 29, "Zootopia 2" is projected to exceed 700 million yuan in single-day box office, with total box office predictions raised to 4.263 billion yuan [6][16]. - As of November 29, the cumulative box office for "Zootopia 2" has surpassed 1.4 billion yuan, positioning it to potentially become the second highest-grossing imported film in China, surpassing "Furious 8" [10][19]. - The film's box office performance is approaching the record set by "Avengers: Endgame," which stands at 4.25 billion yuan [19]. Audience Engagement - The film has achieved a high screening ratio, with "Zootopia 2" accounting for 77.9% of the total screenings and 94.9% of the box office on November 29 [13]. - The audience demographic has shifted, with a notable increase in family viewership, particularly among children and parents during the weekend [15]. Marketing and Brand Collaborations - Disney's strategic marketing efforts, including collaborations with various brands such as Miniso and Luckin Coffee, have amplified the film's IP effect, leading to sold-out merchandise [24][29]. - The film's release has also positively impacted related products and theme park attendance, contributing to a significant increase in visitor numbers at Shanghai Disneyland [32]. Industry Context - The success of "Zootopia 2" comes at a time when Disney has struggled with its animated films in the Chinese market, with previous releases failing to surpass 500 million yuan since 2020 [19]. - The film's strong performance is attributed to its compelling storytelling, visual appeal, and emotional resonance, meeting the evolving preferences of contemporary audiences [32].