U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics

ShopperTrak Analytics data also showed that early afternoon is still the most popular time for Black Friday browsing. As in years past, in-store traffic peaked between 2 and 4 p.m., with 3 p.m. marking the busiest hour for retailers. The Season Ahead Black Friday may be the predicted busiest day of the 2025 holiday shopping season in the U.S., but the retail rush is just getting started. According to Sensormatic Solutions predictions, the rest of the season's busiest days are still on the horizon, with the ...