Under Armour (UA) Strengthens Core Business Despite Curry Partnership Ending

Core Insights - Under Armour Inc. is identified as one of the best short squeeze stocks to consider for investment at this time [1] - The company will end its partnership with basketball player Stephen Curry in 2026 after a 12-month wind-down period, with a maintained Market Perform rating and a price target of $5 per share [1] Financial Performance - The basketball division, including the Curry brand, is projected to generate approximately $100 million to $120 million in revenue for the current fiscal year, representing about 10% of Under Armour's footwear sales and 2% of total revenues [2] - The company indicated that the financial performance and profitability are not expected to be "significantly affected" by the split with Curry [2] Product Launches - The Curry 13, which is Stephen Curry's final signature shoe, is set to be released in February of the following year, with additional colorways and apparel collaborations anticipated until October 2026 [3] Company Overview - Under Armour Inc. is recognized as a global leader in performance apparel, footwear, and accessories, catering to athletes and active individuals across various age groups [4] - The company's product range includes compression wear and specialized footwear, with a distribution network that spans wholesale, retail, and e-commerce [4]