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Core Insights - The condom industry in China is experiencing a significant decline, with the market size projected to be approximately 15.6 billion yuan in 2024, representing a 17% year-on-year decrease and a 19.2% drop compared to 2019 [3][6][12] - This decline is attributed to changing attitudes towards relationships and marriage among the younger generation, leading to a decrease in the need for condoms [4][5][6] Market Trends - The traditional pathway of relationships has shifted from "dating → buying a house → marriage → having children" to a focus on individual well-being first [5] - The number of single individuals in China has reached 297 million, accounting for 20.7% of the population, with 92 million living alone [6][7] - The active sexual life among the youngest demographic is reportedly the lowest, with a significant percentage of partnered individuals not engaging in sexual activity [7] Consumer Behavior - Economic pressures and lifestyle preferences are driving more young people to choose single living, with many prioritizing career and personal goals over relationships [9] - The rise of the adult product market is notable, with the market size expected to reach 194.21 billion yuan in 2024, reflecting an 8% year-on-year growth and over 60% growth since 2019 [12][16] - The purchasing behavior for adult products has shifted from occasional purchases to regular stocking, with a 90-day repurchase rate of 38% [16] Product Evolution - Adult products are increasingly viewed as essential for self-care rather than taboo items, with a focus on aesthetics and personal enjoyment [18][21] - The distinction between condom sales and adult product sales highlights a shift from relationship-based consumption to individual pleasure and self-satisfaction [21]