迎“雪假”，冬季旅游热起来

Core Insights - Xinjiang has introduced a winter holiday policy for primary and secondary schools, leading to increased travel demand during the "snow holiday" period [1][2] - The "snow holiday" aims to encourage students to engage in cultural and physical activities, promoting overall health and well-being [1][4] Group 1: Travel Demand and Market Response - The "snow holiday" has significantly boosted family travel, with hotel bookings increasing nearly threefold and flight bookings more than doubling compared to the previous year [2] - Popular travel agencies are experiencing high demand for transportation tickets, indicating a vibrant family travel market [2] - Many families are opting for trips to southern cities or exploring local attractions, showcasing diverse travel preferences [2][3] Group 2: Tourism Products and Activities - Various cultural and sports activities are being organized, including the 23rd Silk Road Ice and Snow Festival and themed exhibitions, enhancing the winter tourism experience [3][4] - Xinjiang's tourism authorities have launched a comprehensive range of winter tourism products, including ice sports, cultural experiences, and educational programs, with multiple discounts available [2][3] Group 3: Educational Integration and Community Engagement - The "snow holiday" serves as a platform for integrating ice and snow themes into educational curricula, promoting hands-on learning experiences [4][5] - Alashan region is offering free admission to various attractions for students and has introduced discounted accommodation rates, further encouraging participation [4][5] - Local educational institutions are developing immersive programs that combine cultural, scientific, and physical activities, enhancing the educational value of the holiday [6][7] Group 4: Economic Impact and Future Prospects - The introduction of the "snow holiday" is expected to invigorate Xinjiang's tourism sector, addressing seasonal challenges and creating a winter tourism consumption window [6][7] - The policy is anticipated to fully leverage high-quality ice and snow resources, expanding the market for diverse winter tourism products [7]