Toyota plans major US investment following strong output, sales

Core Insights - Tariffs have significantly impacted the U.S. automotive industry, particularly affecting Japanese automakers with a 27.5% duty on exports to the U.S. [1] - Japanese car companies accounted for nearly 20% of U.S. consumer spending on auto imports, with Mexico being the only country with a higher percentage [3] - Toyota has reported a strong performance in the U.S. market, with a 3.7% year-over-year increase in vehicle sales [4] Group 1: Japanese Automakers' Impact - Japanese automakers produced 3.28 million vehicles in the U.S. last year, employing nearly 75,000 manufacturing workers [4] - Japan renegotiated its tariff rate to 15%, effective retroactively from September 16 [4] - Toyota's sales in the U.S. reached over 2.3 million vehicles in 2024, marking a significant increase [4] Group 2: Toyota's Performance - In the first quarter of FY 2026, Toyota sold 800,000 vehicles in North America, making it the company's most important region [5] - Toyota's U.S. production increased by 26% in October, contributing to a fifth consecutive month of increased output [9] - Global output for Toyota rose 4% year-over-year to 926,987 cars, with a 2% increase in worldwide sales [8] Group 3: Sales and Market Trends - Toyota's sales in the U.S. for October reached 207,910 vehicles, continuing a trend of double-digit sales increases [9] - For the third quarter, Toyota North America reported a 16% increase in sales, totaling 629,137 vehicles [10] - Hybrids accounted for 42% of Toyota's global sales through the first 10 months of the year [10]