How retailers are responding to the affordability crisis this holiday season

Retailers are marketing affordability and value to attract increasingly cautious consumers. Consumer sentiment is at historic lows, driving demand for lower prices and essentials. Retailers are adjusting their promotional strategies and messaging to encourage spending. Retailers are responding to the affordability crisis this holiday season. In recent earnings calls, Target, Walmart, and Sally Beauty Holding addressed the cratering consumer sentiment and discussed their pricing strategies as the b ...