为一缕中国香买单

Core Insights - The rise of the fragrance economy reflects a shift in consumer behavior from functional satisfaction to emotional value, with various consumers drawn to fragrances for reasons such as ritual, ambiance, or therapeutic effects [1][2] - The growth of the fragrance economy is closely linked to the rise of "Guochao" (national trend), where traditional Chinese culture and aesthetics are integrated into modern products, creating a unique market opportunity [2][3] Industry Trends - The fragrance market in China has seen a significant increase in the number of registered companies, with 75,700 new registrations in the first ten months of this year, representing an 11.99% year-on-year growth [2] - There is a growing concern regarding the quality of some brands, which focus heavily on marketing and emotional value while neglecting the quality of fragrance notes and stability of formulas, leading to a trend of homogenization in products [2] Consumer Behavior - Consumers are increasingly willing to pay for fragrances that carry cultural significance, indicating a strong connection between cultural identity and purchasing decisions [2] - The emotional satisfaction derived from fragrances is becoming a key driver in consumer preferences, with products that resonate on a deeper emotional level likely to gain market favor [3] Product Development - To sustain the appeal of Chinese fragrances, companies need to invest in research and innovation, refining products to meet diverse emotional needs across various consumer segments [3] - There is a call for continuous content innovation, drawing inspiration from traditional aesthetics and craftsmanship to create deeper emotional connections with consumers [3]